Send a Template Message
WhatsApp requires pre-approved templates for business-initiated conversations.Send a Session Message
Once a user messages you, a 24-hour session window opens for free-form replies.Features
- Template messages — pre-approved message templates for outbound notifications
- Session messaging — free-form replies within the 24-hour conversation window
- Rich media — images, videos, documents, audio, stickers, and location sharing
- Interactive messages — buttons, list pickers, and quick replies
- Read receipts — know when messages are delivered and read
- Catalog & product messages — share product listings directly in chat
Media Support
| Type | Max Size | Formats |
|---|---|---|
| Image | 5 MB | JPEG, PNG |
| Video | 16 MB | MP4, 3GPP |
| Document | 100 MB | PDF, DOC, XLSX, etc. |
| Audio | 16 MB | AAC, MP3, OGG |